SMASH: Play To Win
Branding a new-age sports lounge built to inspire connection, inclusivity, and active living.
Role
Logo Design
Industry
Sports & Recreation
Duration
3 months
Turning table tennis into an electrifying culture
Smash It is a ping pong club based in Islamabad, all about healthy vibes and community. They ran a rebrand competition and I, being recently blown away by the art style of Scott Pilgrim Takes Off, jumped straight in to turn that inspiration into a brand that hits as hard as the game.
I created the logomark and layered in hand-drawn doodles to amplify the club’s energy across key visuals, all wrapped in a hot-electric color palette. The project earned me runner-up and a brand full of attitude.
Speed over silence. Energy over etiquette. This is table tennis with an attitude.
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